The Music Industry and the Digital Age

Welcome to the University of Houston, Bauer College of Business
The Music Industry In The Digital Age Certificate Program

Whether you are a music industry executive, staff producer, artist, songwriter, manager, music publisher, or just someone who cares about the entertainment industry, this course is essential to developing a core understanding of the music business, finding talent, marketing, and business issues beneficial to those pursuing or wishing to pursue a career in the music industry. Instruction focuses on practical issues surrounding free expression in the music industry and advanced concepts regarding relationships with publishing companies, record labels, recording studios, producers, managers, and band members. Through a dynamic assortment of lectures, special guest speakers, discussions, and hands-on workshops, students also develop a core understanding of trademark, privacy, defamation, copyright, right of publicity, and “paparazzi” law that can best prepare them to face challenges of this business that is constantly changing.

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Houston entertainment mogul to teach at UH

HOUSTON, Texas -- He's the father of two of the biggest musical stars on the planet and now he'll add the title of teacher to his resume.

Mathew Knowles will share the secrets of managing Beyoncé and Solange in a master class on the music industry at the University of Houston in 2021. Knowles told ABC13's Melanie Lawson that it took him more than thirty years of learning on the job, and a few failures. He wants to pass on that knowledge in a fifteen-week virtual course beginning in January.

The master class is limited to the first thirty-five people to sign up and all that knowledge isn't that cheap. The class costs $3,000 for fifteen sessions for non-students and $1,000 for University of Houston students and alumni.

One key lesson Knowles said he'll share, there are some things more important than money or fame.

"I learned I had to continue to learn," Knowles said. "This requires a lot of time and focus and passion and information and building the right team. You sometimes have to learn those the hard way or you have these types of opportunities by listening to someone who's done it on a high level."

MATHEW KNOWLES

Knowles is widely recognized in the entertainment industry for his effective approach in developing and promoting award-winning artists. As founder of Music World Entertainment and Artist Management, he has served as executive producer for more than 100 award-winning, platinum and gold albums in multiple genres, including pop, R&B, gospel, dance, and country, as well as soundtracks and special-themed projects. Record sales have exceeded 450 million worldwide, with work featuring some of the biggest names in music including Chaka Khan, Earth Wind & Fire, The O’Jays, Destiny’s Child, Solange, and Beyoncé, to name a few.

GOALS AND OBJECTIVES

“I want to establish a true understanding of music in entertainment,” Knowles said. “It took years of learning and experiences to get to this place in my life where I can talk about any aspect of the music industry.”

Provide students with an understanding of the principles to the music, entertainment and recording industry. Knowledge of these core principles will prove to be invaluable as the students continue their career in the entertainment industry.

Upcoming Classes

Our upcoming Program
Spring 2021 - Course Dates and Times: Mondays 6pm
15 Week Virtual Classes ( $3,000)

Networking Events
Portfolio & all course materials

The Curriculum

Week 1

Introduction with video.
Student Introduction and why did they take course as well as what they hope to accomplish by taking. (2 min).
Course Outline.
Video.
Class Assignment.

Week 2

Review Assignment
Intro to the Recording Industry. Lecture. (Module One) This is where we review 100 music industry definitions which is paramount in understanding the terminology of the music industry. This is a first tier building block
Q&A.
Class Assignment.

Week 3

Review Assignment.
Intro to the Recording Industry (lecture).
Q&A.
Special industry guest (TBD).
Q&A.
Class Assignment.

Week 4

Review Assignment.
Intro to the the Recording Industry (lecture).
Q&A.
Class Assignment.

Week 5

Review Assignment.
Video
Intro to the recording Industry (lecture).
Q&A.
Class Assignment (Quiz).

Week 6

Review Quiz.
Understanding the Functions of a Record Labels. Lecture. (MODULE TWO). Here we will review the different departments of a record label and how they function.
Q&A
Class Assignment.

Week 7

Review Class Assignment.
Special Industry Guest (TBD)
Q&A
Understanding the Functions of a Record Label (lecture).
Q&A.
Class Assignment

Week 8

Review Class Assignment.
Understanding the Functions of a Record Label (lecture).
Q&A.
Class Assignment.(Quiz)

Week 9

Review Quiz.
Defining the Creative and Business Process. Lecture (MODULE THREE). Understanding who makes up the creative and business teams and their functions.
Q&A
Class Assignment

Week 10

SPRING BREAK (TBD)

Week 11

Review Class Assignment
Special Industry Guest.
Q&A.
Defining the Creative and Business Process (lecture).
Q&A.
Class Assignment.

Week 12

Review Class Assignment.
Defining the Creative and Business Process (lecture).
Video.
Q&A.
Class Assignments.

Week 13

Defining the Creative and Business Process (lecture).
Q&A.
Class Assignment.

Week 14

Review Class Assignment.
Defining the Creative and Business Process (lecture).
Q&A.
Assignment. Study for final quiz.

Week 15

Semester Review
Q&A
Quiz
Guest Speaker
Student Comments
Semester ends.

COURSE COST
$3,000

INSTRUCTOR
Mathew Knowles | Bio